Vendor Spotlight: The Potion Studio

Meet Aziza El-Wanni, owner of The Potion Studio, a luxury haircare brand designed to elevate, celebrate and simplify your natural hair care journey. “Growing up in Suriname, an ethnically diverse country, with a Caribbean mother, & Middle Eastern father, I knew there had to be more to life than the straight hair I was seeing in the main stream media. I started to experiment with different products & ingredients, to create my own hair ‘potions’ at the young age of 12.“

What year did you start your business?


How did you become a creator / business owner?

I've always had a passion for creating products
and the wellness/beauty industry

Biggest hurdle in running your business.

Keeping track of new trends in the market,
work life balance

Any advice for new BIPOC business owners?

Find your niche and stick to it. There's a market for everyone , build and nurture your
community and make it yours.

Favorite part about running your business.

Meeting new people, connecting with my community, seeing results in people's hair and skin

Fave snack from your family background?

Friend plantains or toasted bread with Za'atar and olive oil

What's your dream vacation?

The Philippines!!

︎ @thepotionstudio
images via The Potion Studio

Where do you see your business in 5 years?

I would love to do markets more frequently, and see my products in more retail establishments.

What does In Todo mean to you?

In Todo for us is is a curated craft fair that'll give us all a chance to be seen and heard.

Favorite song?

Rimon - “Out Of My Way”