About Us

In Todo, from the latin phrase "in toto" meaning "as a whole," is a marketplace bringing visibility to the craft of BIPOC makers in our communities. Across the landscapes of art, apparel, beauty, food, and home, we center representation and diversity at the core.

Come join us and celebrate our creative communities!



Meet the Founders


Kristen Gonzalez is a Mexican + Filipino American designer based in Los Angeles, CA.  Selva Negra is rooted in the use of ethical production and is committed to Latinx-representation using vibrant textiles and expressive design. Kristen manages operations and loves plants + animals.

Shobha Philips is the founder of PROCLAIM, an LA based intimates brand focused on ethically made, sustainable undergarments.  As a South Asian woman, she aims to redefine the concept of nude by designing intimates with representation in mind - all colors - all sizes - all skin tones. Shobha manages finances along with operations, and in another life when she had more time, she enjoyed running, yoga, and going out with friends.

Adele Tetangco is a Filipino fashion entrepreneur with over 17 years in the industry. She currently runs her consulting agency, Snack Size, which offers a full scope of services for fashion + lifestyle brands to grow, survive, and thrive. Adele also co-created the ethical womenswear label Et Tigre. She handles marketing, recruitment, and sponsor partnerships. When not travelling for work, Adele enjoys sitting on her couch, eating McDonald's, and binge watching the latest Netflix series in Vancouver, BC.

Aliya Wanek is a womenswear designer with an eponymous clothing brand. Based in the Bay Area, she is a Black woman of Trinidadian descent who also focuses on sustainable fashion and ethical, local production. Central to Aliya's brand is the need for Black women to be seen and represented for their innate beauty. She handles all things design for In Todo and would love to own llamas in the near future. Maybe some goats, too.